SIHH  /  The Event

\ The Event

SIHH is where the watch industry meets and where the year’s new trends are revealed.
It facilitates and optimises contacts between professionals in the fine watch sector, and showcases the most desirable timepieces in an exceptional setting.


Over its twenty-seven years, SIHH has made its mark as the reference among international fine watch shows by building on a unique concept that fulfils the expectations of exhibitors and visitors alike.

Each January, this magnificent setting becomes a place to meet, to exchange points of view and make new discoveries with, at its heart, the spotlighting of the latest creations in watchmaking. SIHH positions itself as the stage for emerging trends and a powerful voice for the sector.

Opening up a new dimension

SIHH expands in size for its twenty-seventh edition, with the arrival of new brands. Joining the now thirty exhibitors in 2017 are Girard-Perregaux and Ulysse Nardin; the show also welcomes five newcomers to the Carré des Horlogers.

Furthermore, this exclusively trade-only event is, for the first time ever, opening its doors to the public on the Friday, its last day. From January 16th to January 20th 2017, over fifteen thousand visitors will converge on Geneva which for one extraordinary week becomes the world capital of watchmaking.

SIHH in figures

  • 45 000
    of exhibition space
  • 17
    historic Maisons
  • 13
    independent artisan-creators
  • 1 200
    accredited journalists

Geneva, the home of watchmaking

SIHH draws its vitality from Geneva, the home of watchmaking and a place rich in tradition that is heir to incomparable expertise. Each year, it transforms Calvin’s city into a hotbed of innovation while reconnecting it with centuries of history.

History and Philosophy

Since 1991, SIHH has been the one event not to be missed in fine watchmaking. It highlights the most covetable creations and anticipates future developments.

History  Philosophy


Click here to catch up on essential information and latest news for exhibitors.

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Open Day

Everything you need to know about Open Day on Friday January 20th.

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