The 2017 SIHH thinks big, with 30 exhibitors and the first ever open day for the public.
Having welcomed new brands, the Salon International de la Haute Horlogerie reached the record number of 30 exhibiting Maisons for a 2017 edition that more than lived up to expectations. For the very first time, the event was open to the public.
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For its exhibition, the FHH swapped reality for virtual reality and immersed visitors in three historical adventures lasting ten minutes each. As well as this opportunity to travel in time, several of the exhibiting brands adopted digital in their communication at SIHH. Jaeger-LeCoultre used an augmented reality app to simulate its watches on the wrist. Roger Dubuis fans discovered its new releases in a virtual reality experience. Baume & Mercier set up a surfing simulator on its stand. IWC and Urwerk were also among the brands that innovated with interactive experiences.
Relive some of the highlights and memorable moments of the 27th SIHH in images.Retrospective